Based on the name of the product I should expect a blackcurrant flavor with a tint of mint coming through. Icy and fruit usually means a mint and fruit infusion. Some brands lean more toward the depth of flavor from the fruit, and some, toward the mint, with the fruit being more nuanced. Zyn Icy Blackcurrant managed to lack on both sides of the fence, in my opinion.

The combination of the two flavors somehow manages to negate one another. Such is the lack of flavor, I found myself licking the pouch in an attempt to extract taste from the pouch. The blackcurrant is somewhat present after the first thirty seconds or so, but then dissipates badly. The mint does catch the back of the throat as these pouches force a unpleasant drip. In short, most of the flavor is caught in the drip from the mint. And drips cause you to cough through the acidity. Overall, the flavor is not what I would come to expect from such a huge company.

The pouches, although a little rougher than most brands, do attach really well between the gum and upper lip. Some may say that is a given, but I assure you it is not. Some can be extremely dry and take a while to get into position that holds for relaxation. The Icy Blackcurrant do well to attach into place quickly. If there was one negative, it would be that the pouches flatten out quickly, meaning sometimes it can be uncomfortable at longer usage. I am used to loading pouches for 30 - 45 minutes at a time. But, with the Zyn pouches, I am yet to get past 20 minutes without having to throw it in the trash.