The use of nicotine pouches is subjective to the user but VELO is classed as a mild nicotine pouch on paper. While this may be the case for experienced nicotine pouch users, new users may find it best to start with the lighter versions of VELO to start with.
VELO Nicotine Pouches
Welcome to one of the most robust VELO Nicotine Pouches libraries you will find online. VELO is one of the largest brands of nicotine pouches in the world with incredible flavour mixtures and variety of strengths.
46 Products
We have a vast collection of VELO flavours and strengths on offer.
10's of Flavours
VELO is known for frequently releasing new flavours into the lineup.
Certified
A brand with global reach across a vast network of countries.
Slim & Discreet
VELO pouches are slim, discreet and at home in the hand of professionals.
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Welcome to VELO
VELO Nicotine Pouches
VELO is produced by BAT (British American Tobacco) and attributes to much of the global sales of nicotine pouches. Formerly known as "Lyft" in Europe, the VELO rebrand was a stroke of genius by BAT. The brand has gone from strength to strength through a host of different social media promotions. That, coupled with the brand's considerable marketing power, has catapulted VELO to one of the most purchased nicotine pouches in the world.
Testimonials
Here's what our customers think!
Origins & Background
VELO has huge marketing power due to being owned by corporate powerhouses British American Tobacco. Retail stores in Europe stock VELO on virtually all shelves and the sales continue to rise online. The rebrand, in full effect from 2024, made a signifcant difference to online sales with the colours being more aligned with audience expectations. The background of VELO goes back into the late 2010's where the brand began to take shape into the nicotine pouch market. The refined product born from expert craftsmanship promises consistency, and accuracy in both flavour and strength. A dip in sales in the early 2020's was, in part, due to the uprise of independent brands launching from European markets.
How to Use VELO Pouches
Want to know how to get the best use out of your VELO Nicotine Pouches?
Pouch Placement
Place a pouch in between your gum and upper lip. Adjust until comfortable and is flat against your gum.
The Tingle
You may feel a slight tingle on your gum dependent on the strength and flavour intensity.
Relax
Sit back, relax and let the nicotine interact with your system for up to 30 minutes.
Top VELO Locations
The brand has significant presence in most countries around the world. But, these three countries are where VELO has had the most impact in terms of sales.

United States
The United States continues to rise with VELO sales as the brand competes head to head with domestic brand, Zyn. The US market has been used to low strength pouches for many years and VELO fits right into the mould with a maximum strength of 17mg. While there has been an increase in sales of the brand in the US, there is still a lack of diversity in flavours available. As such, much of the US audience orders their VELO pouches online from our website. This gives our customer base exclusive access to a huge library of European flavours, otherwise unable to obtain.

Australia
We have seen an uprise in sales of VELO into Australia since 2024. The scope of potential bans in the vaping industry has served as a catalyst for interest in nicotine pouches on the whole. VELO is one of the first pouches on the lips of Australian customers due to the incredible efforts into marketing online from British American Tobacco.

UK
The UK market is rife with VELO nicotine pouches. As one of the most prolific markets in nicotine pouches spend, it was always a target for British American Tobacco. The battle between independent brands and corporate giants like BAT is won on the retail shelves of large supermarket chains and convenience stores. The prices are cheaper online, so much of the customer base tends to order from websites like ours in order to make significant monthly savings on their pouches.
Frequently Asked Questions
Wanted to know more?
Are VELO Nicotine Pouches strong?
Is VELO available in US?
Yes, we are able to ship to the US with a fast turnaround for our customers. Our US customers enjoy a comprehensive library of VELO pouches otherwise unable to obtain in the US.
How old do I need to be to use VELO?
We recommend that users of nicotine pouches are over the age of 18.
Do these pouches tingle on the gum?
Sometimes, it is very much dependent on the user. Some of the higher mg pouches have a little more nicotine that can cause more of a tingle.