The Übbs brand primarily focuses on the low strength nicotine pouch market. Focused on flavour ahead of strength, Übbs is a phenomenal acquisition for new users.
Übbs Nicotine Pouches
Swedish craftsmanship and innovation meets the nicotine pouch market with excellence.
Varied Strengths
Ubbs have created a diverse range of strengths catering to the low strength audience.
Flavour Richness
Incredible flavour profiles marrying palates with nicotine through innovation.
Certified
Produced in Sweden, home of original snus products ensures top class manufacturing.
Slim & Discreet
Slim line profile pouches means you are discreet while enjoying flavour in nicotine.
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Übbs Welcome to

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Übbs Welcome to

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Welcome to Übbs
Übbs Nicotine Pouches
Übbs was launched in 2022, designed in Sweden, the home of traditional snus. As such, the meticulous manufacturing process is the signature of the Übbs brand. Through craftsmanship, Übbs have carved a relationship with the nicotine pouch consumer based on trust in products. With so many independent manufacturers curating brands from thin air, brands from Sweden come with a stamp of approval by a market formerly dominated by Swedish snus. Exceptional flavour mixes such as the brilliant salted caramel have become a signature of the Übbs brand.
Testimonials
Here's what our customers think!
Origins & Background
Born in Sweden in 2022 (because of course it was), Übbs took the nicotine pouch game and gave it a long-overdue glow-up. Think: smoke-free, stink-free, and label-free indulgence—with actual flavour. Inspired by centuries of tobacco tradition and the Swedish snus revolution, Übbs skipped the bad breath and went straight to sleek.
These pouches are nicotine's answer to modern life: discreet, recyclable, and powerful enough to keep your zen without fogging up the office. Übbs offers six lip-tingling flavours, each one ready to fuel your next adventure—or your next Zoom call.
Unlike its clunky predecessors (shoutout to 2015’s bland little attempts), Übbs actually delivers: bold hits, no combustion, and none of that weird post-smoke guilt. It’s nicotine without the cringe.
How to Use Übbs Pouches
Want to know how to get the best use out of your Übbs Nicotine Pouches?
Pouch Placement
Place a pouch in between your gum and upper lip. Adjust until comfortable and is flat against your gum.
The Tingle
You may feel a slight tingle on your gum dependent on the strength and flavour intensity.
Relax
Sit back, relax and let the nicotine interact with your system for up to 30 minutes.
Top Übbs Locations
The brand has significant presence in most countries around the world. But, these three countries are where Iceberg has had the most impact in terms of sales.

United States
Übbs has made a strong entrance into the US market, gaining popularity with its flavourful nicotine pouches. Its sleek design and clean nicotine delivery appeal to modern consumers looking for a fresh alternative to smoking and vaping. Übbs is quickly becoming a standout in the American nicotine landscape.

Australia
Übbs is gaining momentum in Australia as nicotine pouch awareness grows. With its focus on flavour, discretion and a smoke free experience, it appeals to users seeking a cleaner alternative to traditional tobacco. Übbs is carving out a niche in the evolving Australian market with its bold and modern approach.

UK
Übbs is making waves in the UK as demand for smoke free nicotine alternatives rises. Its combination of bold flavours, sleek design and no fuss experience resonates with a growing audience. As more people move away from cigarettes and vapes, Übbs is emerging as a fresh favourite across the UK.
Frequently Asked Questions
Wanted to know more?
Are Übbs Nicotine Pouches strong?
Is Übbs available in US?
Yes, we are able to ship to the US with a fast turnaround for our customers. Our US customers enjoy a comprehensive library of Übbs pouches otherwise unable to obtain in the US.
How old do I need to be to use Übbs?
We recommend that users of nicotine pouches are over the age of 18.
Do these pouches tingle on the gum?
Sometimes, it is very much dependent on the user. Some of the higher mg pouches have a little more nicotine that can cause more of a tingle.