77 is classed as a mild nicotine pouch but could be seen as mid-strength for some new users.
77 Nicotine Pouches
77, manufactured in Poland and distributed globally have set new standards on the expectation of flavour in pouches.
Punch in Mild
77 are known for having a fast-acting nicotine punch, even at the mild strength levels.
Flavour Power
The flavour of 77 are an alluring detail our customers love every time. Think brilliance!
Certified
Manufactured in Poland, one of the powerhouses of nicotine pouch production lines.
Slim & Discreet
Designed to be at home in the pocket of anyone, innocuous packaging & discreet slim pouches.
77 Cola & Cherry
£3.99 GBP
77 Watermelon Ice
£3.99 GBP
77 Tropical Mint
£3.99 GBP
77 Strawberry
£3.99 GBP
77 Raspberry
£3.99 GBP
77 Forest Fruits
£3.99 GBP
77 Classic
£3.99 GBP
77 Apple & Mint
£3.99 GBP
77 Ice Mint
£3.99 GBP
77 Cola & Vanilla
£3.99 GBP
77 Blackcurrant
£3.99 GBP
77 Peach & Mint
£3.99 GBP
77 Welcome to
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Welcome to 77
77 Nicotine Pouches
77 is a Polish brand that focuses on flavour as one of the key differences in the products. When nicotine pouches first hit the scene, in many ways attempting to cultivate a market from the traditional snus market, flavours were scarce. 77 took risks by introducing palate-focused flavours that teased the senses of the generation X. As nicotine pouches go, 77 can be seen as one of the first brands to attract a flavour focused audience, without competing in the European strength market.
Testimonials
Here's what our customers think!
77 is Banging!
I love mild snus, all about flavour and 77 hits the nail on the head!
Superb
I work in an office and keeping something that is a little discreet is important to me. 77 packaging is the best I have found.
Best Selling 77 Pouches
77 Watermelon Ice
£3.99 GBP
77 Cola & Cherry
£3.99 GBP
77 Cola & Vanilla
£3.99 GBP
77 Apple & Mint
£3.99 GBP
77 Classic
£3.99 GBP
77 Peach & Mint
£3.99 GBP
Origins & Background
77 challenged the status quo when the brand launched in 2021. Crafted in Poland but with a focus on Western markets, the brand moved from strength to strength by teasing the palate of new nicotine pouch enthusiasts. Flavours like the Watermelon Ice and Cola & Cherry have been huge factors in the mass adoption of 77 as a brand.
Marketing from 77 follows suit of most Eastern European brands with outlandish off-the-wall approaches to social media pushing nicotine pouches at generation X. Ironically, the packaging has not supported the brand identity, as it follows a fashion of a more discreet pouch that focuses on flavour and simplicity. Consequently, 77 has found homes with professionals in the market seeking a discreet pouch concealing nicotine intention. As 77 continues to grow, so does the range of products, so expect many more flavours to launch in coming years.
How to Use 77 Pouches
Want to know how to get the best use out of your 77 Nicotine Pouches?
01
Pouch Placement
Place a pouch in between your gum and upper lip. Adjust until comfortable and is flat against your gum.
01
02
The Tingle
You may feel a slight tingle on your gum dependent on the strength and flavour intensity.
02
03
Relax
Sit back, relax and let the nicotine interact with your system for up to 30 minutes.
03
Top 77 Locations
The brand has significant presence in most countries around the world. But, these three countries are where Iceberg has had the most impact in terms of sales.
United States
77 is going about cultivating a large customer base in the United States where much of the audience is used to more mild pouches. European nicotine pouches traditionally do well in the US and 77 is no exception. Against competitors like Zyn, 77 offers a more robust library of flavours and varied strength levels.
Australia
Momentum is gaining in Australia for 77 as the use of nicotine pouches is becoming more prevalent. Using 77 pouches in Australia is trending among social media influencers, due to the flavour concoctions, and there has been no sign of slowing.
UK
The UK tends to opt for a stronger pouch but 77 has found its way on to the stores of many online entities. Despite competing for a smaller market share in terms of strengths, it is difficult to deny the upsurge of 77 users since launch.
Frequently Asked Questions
Wanted to know more?
Are 77 Nicotine Pouches strong?
Is 77 available in US?
Yes, we are able to ship to the US with a fast turnaround for our customers. Our US customers enjoy a comprehensive library of 77 pouches otherwise unable to obtain in the US.
How old do I need to be to use 77?
We recommend that users of nicotine pouches are over the age of 18.
Do these pouches tingle on the gum?
Sometimes, it is very much dependent on the user. Some of the higher mg pouches have a little more nicotine that can cause more of a tingle.
